Event Marketing and Its Impact on Brand Loyalty - An Empirical Study on Vietnamese Higher Education Institutions. Journal of Contemporary Educational Policies and Practices, [S. l.], v. 9, n. 3, p. 335–350, 2025. DOI: 10.52296/vje.2025.562. Disponível em: https://ojs35.mpos.io.vn/index.php/journal/article/view/562. Acesso em: 3 apr. 2026.