Factors Affecting University Brand Management in Vietnam: An Exploratory Study at Private Universities in Hanoi. Journal of Contemporary Educational Policies and Practices, [S. l.], v. 7, n. 3, p. 252–263, 2023. DOI: 10.52296/vje.2023.261. Disponível em: https://ojs35.mpos.io.vn/index.php/journal/article/view/261. Acesso em: 3 apr. 2026.